David Zarefsky

David Zarefsky, PhD is an American communication scholar specializing in rhetoric. He is professor emeritus at Northwestern University. Among his publications are six books and over 70 scholarly articles concerned with American public discourse (both historical and contemporary), argumentation, rhetorical criticism, and public speaking.

His lectures on argumentation and rhetoric are foundational for knowledge workers who are crafting recommendations in novel situations. And for improving the quality of our conceptual integrity.