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Renée Mauborgne

Renée Mauborgne is a strategy scholar known for Blue Ocean Strategy and research on value innovation.

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Renée Mauborgne is associated with work that helps practitioners understand how knowledge is created, structured, shared, or acted upon in complex systems.

Their work contributes to the Knowledge Flow library because it offers concepts, practices, or research traditions that make invisible thinking more visible.

Across the library, this person helps connect individual cognition, social coordination, technical design, and institutional behavior to the larger question of how understanding moves through systems.

Relevance to Knowledge Flow

Mauborgne supports Knowledge Flow by showing how new strategic understanding emerges through reframing markets and value.

In the library

Work by Renée Mauborgne

Book

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Competition is not the only path to strategy. Blue Ocean Strategy argues that organizations can create new value by reframing markets, customers, and tradeoffs rather than fighting within existing boundaries.

Knowledge Flow

  • Relational Leadership